Tuesday, March 1, 2011


The fifth taste is coming to Studio City. Nestled between Mexicali and Lucky Brand Jeans (and right across from Starbucks), Umami Burger is scheduled to open tomorrow.

And what the hell is umami? Well, umami is one of the five basic tastes: sweet, sour, bitter, salty and umami. Really? I don't remember Bottle Caps Candy coming out in umami flavor but then again my childhood was a long time ago. But it is said it's the fifth taste.
"A person's first encounter with umami is with breast milk."
Hmm, now that I mention it, my mother's breast milk did have a slight umami flavor.

Anyhoo, besides offering its namesake burger (maybe it tastes like breast milk), the Japanese infused Umami Burger offers a truffle burger and a port and stilton burger.

Umami Burger has a huge following and it'll be interesting to see how it affects business at the ever popular burger joint, The Counter, which is just a few doors down the street.

Umami Burger
12159 Ventura Blvd.
Studio City, CA

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